EP 051 - How My First Product Launch Went

In today’s episode you’re getting an inside look into how my first ever pre-launch went for my new ecommerce business, Soulful Scrunchies!

We’ll talk about:

• Why and for how long I ran preorders
• What I did before preorders
• How partnering with affiliates increased my brand visibility
• Where and when I promoted the business on social media
• Who I hired to help me with lead generation and even more visibility
• Why professional photos and a website are essential
• How quickly the scrunchies sold and what I made in revenue just from preorders

I’m also sharing how preorders helped me prepare for a successful launch and you’re getting a sneak peek into what new scrunchies are coming to the shop in October and November, including some Holiday options!

Go ahead and hit that play button to hear all the details and get that inside transparency into what launching a product is really like!

Sign up for the Soulful Scrunchies email list and receive a 20% off coupon: https://www.shopsoulfulscrunchies.com/

Take your business to a whole new level with my courses:

-Mini-Trainings for Profit: https://www.madisontinderllc.com/mini-trainings-for-profit-page
-Soulful Social Digital: https://www.madisontinderllc.com/SoulfulSocialDigital

-The Winning Waitlist: https://www.madisontinderllc.com/thewinningwaitlist-waitlist

-Soul & Scale Membership with Avery Yaktus: https://www.madisontinderllc.com/soul-and-scale

-Soulful Social Free Facebook Community: https://www.facebook.com/groups/soulfulsocial/

EP 050 - How To Plan Q4 & End The Year Strong

It’s already quarter four, can you believe it? In today’s episode we’re going to talk about planning this quarter, how you could approach it, I’m giving you some strategies to do so and I’ve got some questions I want you to think about before you get started. Get ready this episode is jam packed full of juicy content!

First, I just want to give you permission to do what you want to do going into the end of the year. If you want to plan the quarter and go in hard you can, but if rest going into the end of the year is more your speed, know that that’s ok too. 

Next, I’m giving you six questions to ask yourself that I want you to answer and reflect on about the last quarter. I find that it’s really important to reflect on the previous quarter before moving into the next.

Then, we’re diving directly into some strategies you can implement in quarter four including:

• How to plan a Black Friday offer
• A breakdown of what you could launch when, this quarter to create a cash injection in your business
• How to secure sales now, for next year

Lastly, I’m also sharing a glimpse into what I’m personally doing this quarter as well.

So grab that pen and paper and let’s dive in!

Take your business to a whole new level with my courses:

-Mini-Trainings for Profit: https://www.madisontinderllc.com/mini-trainings-for-profit-page
-Soulful Social Digital: https://www.madisontinderllc.com/SoulfulSocialDigital

-The Winning Wailtlist: https://www.madisontinderllc.com/thewinningwaitlist-waitlist

-Soul & Scale Membership with Avery Yaktus: https://www.madisontinderllc.com/soul-and-scale

-Soulful Social Free Facebook Community: https://www.facebook.com/groups/soulfulsocial/

EP 049 - How I Started A Product Based Business

Today we’re talking about how I was able to start my ecommerce business, Soulful Scrunchies!

Important things to note -  Pre-orders begin Oct 1, 2020 don’t forget to sign up via email to grab your 20% off coupon which you can use during pre-order or on our official launch on October 30th. 

In the episode we’ll discuss:

• How my coaching business was able to support me when starting a new ecommerce business and expanding my business as a whole
• Why you need to think long term
• Steps I took, what it felt like and how I invested when starting this new business
• Finding the balance between both businesses
• Digging deep into my business vision

Plus I’m giving you a few tips if you want to expand your own business and some questions you can journal and reflect on, for what you want your legacy and impact to look like from your business. 

Sign up for shop soulful scrunchies here: https://www.shopsoulfulscrunchies.com/

Want to start your own product based or ecommerce business? Connect with Kerrie Fitzgerald on Instagram: @kerrie.a.fitzgerald

Take your business to a whole new level with my courses:

-Mini-Trainings for Profit: https://www.madisontinderllc.com/mini-trainings-for-profit-page
-Soulful Social Digital: https://www.madisontinderllc.com/SoulfulSocialDigital

-The Winning Wailtlist: https://www.madisontinderllc.com/thewinningwaitlist-waitlist

-Soul & Scale Membership with Avery Yaktus: https://www.madisontinderllc.com/soul-and-scale

-Soulful Social Free Facebook Community: https://www.facebook.com/groups/soulfulsocial/

EP 048 - Soul-Centered Sales With Cait Scudder

Today we’re talking all things Soul-Centered Sales with Cait Scudder, high school teacher turned Forbes featured, seven figure business coach for women entrepreneurs.

We’re discussing:

• Navigating setting up your business to support you during pregnancy
• How having help and support is crucial to your success
• What soul-centered sales actually is
• How to sell to your audience when you’re a heart-centered entrepreneur
• How to apply soul-centered sales within your business
•  How hiring decisions are part of our sales process and how we should trust your feelings and connection with others
• Cait’s top two pieces of advice for helping you gain confidence with sales

Grab some pen and paper for this one and let’s dive right in!

Connect with Cait:

Instagram: https://www.instagram.com/caitscudder/

Facebook: https://www.facebook.com/groups/theradiantentrepreneur

Her Podcast, Born to Rise, here: https://caitscudder.com/podcast/ 

Grab a copy of Cait’s eBook, Sell Better Make Bank, here: https://sales.caitscudder.com/get-free-ebook

Take your business to a whole new level with my courses:

-Mini-Trainings for Profit: https://www.madisontinderllc.com/mini-trainings-for-profit-page
-Soulful Social Digital: https://www.madisontinderllc.com/SoulfulSocialDigital

-The Winning Wailtlist: https://www.madisontinderllc.com/thewinningwaitlist-waitlist

-Soul & Scale Membership with Avery Yaktus: https://www.madisontinderllc.com/soul-and-scale

-Soulful Social Free Facebook Community: https://www.facebook.com/groups/soulfulsocial/

EP 047 - How To Start Scaling To $10k Months Online

Are you struggling to hit consistent 5 figure months in your business? Maybe you're between 5-7k months or just around 5k months but you don't know what it really takes to hit those goals you have of hitting 5 figure months. 

Today I’m sharing some things that really helped me scale to consistent 10K + months. 

We’re covering: 

• Mindset work
• Reflection Questions for you to think about and DM me your answers:
  • What is your biggest vision in business? 
  • Where do you want your business to go?
  • Are you looking to expand your business in the future?
  • What do you want to do with the money you make in your business? 
  • Why is 10K + months the ultimate goal?
  • What number feels good to you? 
  • What is your energetic minimum per month?
  • Where do you see yourself in 2-3 years?

• What it really takes to scale 
• The Foundation you need to have in place to make it happen 

1. Have a proper product suite to create a solid foundation
2. Sales strategy and money making activities
3. The Compound effect and why little actions lead to big results
4. Having a framework

Don’t forget to leave a review for the podcast if you loved this episode!

Take your business to a whole new level with my courses:

-Mini-Trainings for Profit: https://www.madisontinderllc.com/mini-trainings-for-profit-page
-Soulful Social Digital: https://www.madisontinderllc.com/SoulfulSocialDigital

-The Winning Wailtlist: https://www.madisontinderllc.com/thewinningwaitlist-waitlist

-Soul & Scale Membership with Avery Yaktus: https://www.madisontinderllc.com/soul-and-scale

-Soulful Social Free Facebook Community: https://www.facebook.com/groups/soulfulsocial/

EP 046 - The Top 10 things I Have Learned While Running An Online Business

Today I’m talking about 10 things owning an online business has taught me. I’ve learned a lot since starting my business and I’m excited to share these with you!

Let’s dive right in! Here’s what we’re covering:

1- Business can be tough. A few tips for what to do when there are really challenging months or you’re just beginning to build your own business. 

2- Why relationships and community is everything and how it really grows your business. 

3- Care for your clients and why their experience is so essential.

4- A reminder that it’s ok to be challenged or triggered.  

5- Rest. Why it’s so important that you take time off and integrate selfcare. 

6- Why you need to focus on your personal life and put the phone down.  

7- Protect your brand A.S.A.P. and why you need to do this sooner than you think.

8- You don’t have to live launch all the time and some options to do instead.

Plus - Then number one thing I’ve learned about launches.

9- You don't own your social media and why you shouldn’t be neglecting your email list.

10- Why you need to focus on sustainability and the long term vision for your business. 

Check out: The Sustainable Scaling Partnership Waitlist: https://www.madisontinderllc.com/sustainablescalingpartnership

Take your business to a whole new level with my courses:

-Mini-Trainings for Profit: https://www.madisontinderllc.com/mini-trainings-for-profit-page

-Soulful Social Digital: https://www.madisontinderllc.com/SoulfulSocialDigital

-The Winning Wailtlist: https://www.madisontinderllc.com/thewinningwaitlist-waitlist

-Soul & Scale Membership with Avery Yaktus: https://www.madisontinderllc.com/soul-and-scale

-Soulful Social Free Facebook Community: https://www.facebook.com/groups/soulfulsocial/

EP 045 - How To Use Instagram Reels For Visibility

Today, it’s just you and me and we’re talking all about Instagram Reels! If you’re like me, you love TikTok, but Reels are different - and so much fun! 

Now that I’ve done some testing, I’ve become obsessed! So I’m sharing all the juicy details on how you can start using Reels to help you gain better visibility and increase your engagement on Instagram. 

If you’re like what the heck are Reels? Don’t worry, I’m covering that. 

We’re also covering:

• Exactly why this is a great opportunity to educate your audience for your business 
• Why it’s essential to utilize this tool to go viral, get on the explore page of Instagram and so much more
• How you can have fun doing it and connect with your audience on a deeper more personal level

Let’s dive into the episode and don’t forget to tag me in the next Reel you create so I can check it out!

Take your business to a whole new level with my courses:

-Mini-Trainings for Profit: https://www.madisontinderllc.com/mini-trainings-for-profit-page
-Soulful Social Digital: https://www.madisontinderllc.com/SoulfulSocialDigital

-The Winning Waitlist: https://www.madisontinderllc.com/thewinningwaitlist-waitlist

-Soul & Scale Membership with Avery Yaktus: https://www.madisontinderllc.com/soul-and-scale

-Soulful Social Free Facebook Community: https://www.facebook.com/groups/soulfulsocial/

EP 044 - How To Use Ads To Increase Visibility and Gain Passive Income With Melissa Litchfield

This is a brand new topic not previously covered on the podcast -- today we’re talking all about how you can use Ads to increase your visibility and gain passive income.

Joining me on the show is Melissa Litchfield, a Digital Advertising Specialist who helps online entrepreneurs market themselves, through paid and organic traffic. 

We’re covering:

• Why you need to be utilizing both organic growth in your business and Ads. 
• How Ads can increase your brand visibility and get more people into your funnel. 
• Melissa shares her favorite ways to use Ads; she’s tells us what SLO (self liquidating offers) are and how you can grow your business with more qualified leads using low ticket offers and trip wires instead of filing your list with freebie seekers.
• We talk about what to include in an email nurture sequence and what to put in a basic funnel. 
• How someone can create ads themselves
• When is the best time to use Ads and how to strategically test a basic lead generation Ad campaign

You’re not going to want to miss this episode, Enjoy!

Connect with Melissa:
Instagram: @Litchfieldmedia

Website: https://www.litchfieldmedia.org/

Check out all her Done For You Services here: https://www.litchfieldmedia.org/services

Take your business to a whole new level with my courses:

-Mini-Trainings for Profit: https://www.madisontinderllc.com/mini-trainings-for-profit-page
-Soulful Social Digital: https://www.madisontinderllc.com/SoulfulSocialDigital

-The Winning Wailtlist: https://www.madisontinderllc.com/thewinningwaitlist-waitlist

-Soul & Scale Membership with Avery Yaktus: https://www.madisontinderllc.com/soul-and-scale

-Soulful Social Free Facebook Community: https://www.facebook.com/groups/soulfulsocial/

EP 043 - Building A Team & Stepping Into Your True CEO With Tatiana O’Hara

Does the idea of building a team seem overwhelming? It doesn’t have to be. Today we’re chatting with Tatiana O'Hara, an Agency and Team Operations Coach that helps successful yet overwhelmed online business owners create the structure needed for their team and daily operations so they can focus on scaling. 

We’re covering topics like: 

• What are some of the things you should consider when hiring out a team?

1. Tataiana says you must establish your values first
2. Next figure out who you want to hire (What kind of person will align with your values?)
3. Then, decide what tasks would that person actually be responsible for?

• What should we look out for when we start the hiring process?

1. Decide what skills and level of expertise do they need to have? 
2. Create a specific job application for your dream candidate and dig deep with your questions to narrow the pool of applicants that would be a good fit.

• How do you set boundaries with your team?

1. She talks about why a thorough training process and onboarding is a must and how to address having a team with your existing clients and new clients in a way that feels good for everyone.
2. She tells us why having a clear processes is essential to building team trust and ensuring services is being delivered correctly

We talk about and compare why and how we integrated CEO Days into our schedule and how it’s changed our productivity and focus. 

Tatiana shares her #1 tip for someone who is working hard and isn’t scaling, but wants to work less and scale using her “control, alt, delete” method.

Tune in with your notebook in hand, because this is a super juicy episode!

Connect with Tatiana: 

Instagram: www.instagram.com/_tatianaohara

My Task Matrix Freebie- www.becomingtheceo.co/matrix

VIP Day Service- www.becomingtheceo.co/vipday

Follow Madison on Instagram: madison.tinder

Get Madisons Signature Course Soulful Social: https://www.madisontinderllc.com/SoulfulSocialDigital

Get Mini Trainings For Profit For $97: https://www.madisontinderllc.com/mini-trainings-for-profit-page

EP 042 - Creating An Inclusive Community With Simone Mcnish

This is such a fun episode, today we’re chatting with Simone Mcnish, about so many different topics you’re not going to want to miss this one. 

Simone is a Business and Diversity Coach who helps women of color get visible, get paid, and also helps all women build inclusive businesses. She’s talking about how you can really create an inclusive community and safe space within your business and do so much more than just hit your income goals.

In the episode we cover:

• How Simone pivoted in her business and all the emotions that came up for her with it. 
• The gap she saw in the coaching industry and in entrepreneurship with all white summits and how she decided to start a workshop to talk about diversity.
• She tells us how she was scared to talk about the topic but was surrounded by a whole new level of support, because she chose to use her voice to say something. 
• Simone tells us how she created a cornerstone in her business from this experience and how it was both hard and scary while also tripling her income all at the same time.
• We talk about what steps you should take to become a great ally and how it all starts with getting to know people that are different from yourself in conversations. 
• She tells us how by proactively recruiting a diverse pool of candidates when hiring, you can create a more inclusive business.

We talk about the two main problems facing Black women who are trying to get visible on large platforms.

She talks about pricing your services and creating an offer around the market and your skills with confidence. “No one can do business the way you do business, knowing what you can offer is more important than your worth.”

We finish off the episode with a few rapid fire questions: 

1. What is her #1 way to increase her engagement on Instagram? Her answer: Going Live and getting on video
2. What is her favorite thing to post on Instagram stories? Her answer: Her airfryer and talking about her offers
3. What is the #1 piece of advice you have for someone struggling in their business? Her answer: Being clear about what you want, not letting outside views of others cloud that clarity. 

Connect with Simone:

Instagram: https://www.instagram.com/simone.mcnish/

Facebook: https://www.facebook.com/simone.mcnish/

YouTube: https://www.youtube.com/channel/UCORIF3NqdMXa-G6TrVh09kA

Website: https://simonemcnish.com/

Check out her workshop replay: https://simone-mcnish.mykajabi.com/workshop-replay